Zoomph Blog (4)

How Zoomph Benchmark Helps Brands Measure Success Against Competition

Feb 2, 2024

Admin

In the development and advancement of sports media and sponsorship, new technology is reshaping the way brands engage and understand their...

Top Sports Business Conferences in 2024

Jan 18, 2024

Abby Piper

Going into 2024 the sports business world is not slowing down. With changes in distribution, social media, marketing and more happing fast, the...

NBA’s In-Season Tournament Successfully Boosts Mid-Season Engagement

Dec 7, 2023

Admin

The National Basketball Association has ventured into an unknown territory with the introduction of the NBA In-Season tournament, also known as the...

Call Her Coco Gauff: The US Open Launches New Face of American Tennis

Sep 13, 2023

Abby Piper

The new face of American tennis is here, and her name is Coco Gauff. With her first singles major win at the 2023 US Open, the 19-year-old tennis...

NBA Summer League: Top Brands & Teams on Social Media

Aug 21, 2023

Adelaide Gilley

For a few weeks every summer NBA teams briefly get back into action for summer pre-season play. This year that included the California Classic, Salt...

Beyond the Logo: Unveiling the Untold Value of Air Jordan’s UNC Partnership

Jul 31, 2023

Christie Chen

Lucrative sponsorship deals have consistently served as a driving force behind the success and wealth of the sports world for both teams and...